Could the name have a negative connotation? Beware of cultural and social sensitivities when selecting a business name.If people have a hard time remembering it or they misspell it when trying to find it online, you could miss out on potential business opportunities. Is the name overly complex? Selecting a name that’s difficult to recall could spell trouble for your brand.(e.g., Melville Soap Company or Maddox and Fry Business Coaching) Is the name descriptive? Sometimes it may make the most sense to use a name that informs people upfront what your business offers.Which name choices reflect your company best? What vibe do you want your business name to project? Trendy, high-tech, fun, or trustworthy? Think about not only the products and services your business will offer but also the company culture upon which you’ll build your brand.As you answer them, this exercise can help you home in on a name that will best satisfy what’s most important to you. Although the name alone won’t drive your brand reputation, it can influence how people feel about it at face value.Īsk yourself the following questions as you consider business names. When selecting a name for your company, think about how you want your brand to be perceived. Not only is it important to brainstorm a name that will serve your company well, but it is also imperative to conduct a corporate name search to make sure you have the right to use the name.
That impression can be one that might lead them to find out more about you and your offering or drive them away.Ĭhoosing the right business name requires thought and research. It differentiates your company from others and when future customers see or hear it for the first time, they might immediately form an impression of your company. Your business name wields more power than you might expect.
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Find out if your desired business name is available with free help from one of our specialists.Ī company’s name is more than just a name and it’s a critical brand asset.
Selecting a great business name starts with a corporate name search. Every Great Business Starts with a Great Name
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